iProfit Interactive specializes in helping clients increase engagements and conversions through email marketing and web analytics. The firm excels in an holistic approach that combines email marketing strategy and real-world pragmatism to implement maintainable and extensible programs. iProfit Interactive is based in Orlando.

Paul Squitteri, founder and principal, is an interactive marketing professional who has developed innovative email marketing and analytics programs for companies of all sizes.  He has designed advanced campaigns, managed all phases of the email process from idea conception to delivery, and has architected and implemented complex dynamic content projects.  Paul has designed and launched award-winning newsletter campaigns which have simultaneously driven incremental revenue.

Paul currently works with small- to medium-size businesses  to grow their existing email and analytics programs beyond first-generation implementations.  He takes a practical, bottom-line approach, cultivated from years in interactive marketing and business development for companies like IBM, Citrix as well as startups.  Paul’s expertise in developing rigorous processes comes from the start of his career at IBM.

Paul was on the board of SFIMA for close to 5 years and currently sits on the board of doterati, the IMA-based association in Central Florida. He also works with the Small Business Development Center at UCF where he mentors businesses in interactive marketing, focusing on email marketing and analytics.